Sustainability > Social > Customer Responsibility
Customer Responsibility
Ensuring Quality and Safety for Every Customer
Safeguarding Well-being Across Every Segment
We uphold customer health and safety as a core principle. Through stringent certifications, site inspections, hygiene protocols and transparent practices, we ensure every product and service meets rigorous health, safety and quality standards.
A) Certifications & Quality Assurance
Proven Standards for Consumer Safety
We adopt third-party certifications to verify our processes and maintain customer confidence. These certifications reflect our operational discipline, food safety commitment and adherence to sectoral regulations.
B) Our Initiatives
Customer Engagement
We strengthen customer relationships through direct engagement, food sampling events and continuous product improvement.
Recognised for Service Excellence
3 Consecutive Years of Excellence
Proud to be honoured by Emart for the third year in a row with the Best Business Partner Award FY2025, a recognition of our continuous pursuit of excellence and trusted partnership.
Improving Access to Better Nutrition
Broadening Choices for Health-Conscious Consumers
Our food segment recognises the growing importance of nutrition in everyday food choices and is progressively enhancing its product range to reflect evolving consumer preferences.
We have expanded our offerings to include newly imported vegetarian and vegan products, which are typically rich in dietary fibre, lower in total and saturated fats and provide valuable plant-based protein. When consumed as part of a balanced diet, these products may help reduce the risk of chronic diseases.
Responsible Marketing and Advertising
Building Trust Through Transparent Communication
The Group adopts clear labelling practices, including nutrient tables and portion size indicators, to help customers make better-informed dietary decisions.
We aim to communicate responsibly across all advertising and promotional platforms. Our marketing practices are guided by national standards, including the Consumer Protection (Advertisement) Regulations 2010 and the Malaysian Food Advertising Code. Additionally, we also recognise that vulnerable groups, such as children and older adults, may be more sensitive to the nutritional content of processed foods.
Our Key Practices
Avoiding misleading health or nutrition claims
Conducting internal briefings for advertising staff on responsible messaging
Continuously reviewing and refining our marketing practices to better support the needs of vulnerable groups
Customer Health and Safety Policy
Safe for our customers, sustainable for the future
The Group upholds cleanliness, traceability, responsible labelling and responsive customer service. Additionally, health and safety are integrated into our quality control systems across all business operations.
Performance in FY2025
Consistent safety.
Proven performance.
There were no incidents of non-compliance with regulations resulting in fines or penalties, nor any breaches of voluntary codes concerning the health and safety impacts of products and services offered by the Group.
Because customer safety isn’t optional
It’s Our
Responsibility
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Diversity, Equity and Inclusion
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Local Communities
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